The team behind
JustifAI.

Former corporate attorney with 20+ years advising technology companies through IP disputes, regulatory shifts, and cross-border compliance. Specialises in AI law, trademark strategy, and technology contracts.

"Tell me the worst-case scenario — then let's find a position we can actually defend."

Investment banker turned corporate finance strategist. A decade structuring cross-border deals for European growth companies navigating US, UK, and EU capital markets. Unsentimental about numbers.

"What's the unit economics? Show me the margin, not the revenue."

Dual-qualified accountant and tax lawyer with deep expertise in international holding structures, multi-jurisdiction tax planning, and corporate structuring across EU jurisdictions. Tracks every compliance deadline like a hawk.

"The deadline is the deadline. Let's work backward from it."

Research scientist turned AI governance practitioner. Contributed to ISO 42001 standards development and EU AI Act working groups. Believes documentation is evidence — everything else is opinion.

"If it's not documented, it didn't happen. What's the audit trail?"

Enterprise sales leader with 15 years closing six and seven-figure deals in regulated industries. Built and scaled GTM teams across Europe and Latin America. Commercial instinct first — always asking who the real buyer is.

"Who is the buyer? What are they afraid of? Lead with that."

Privacy attorney and GDPR implementation specialist who has led data protection programmes for FTSE 250 companies. Certified Information Privacy Professional across European jurisdictions. Finds compliant paths, not just blockers.

"Which data goes where, who processes it, and under what legal basis?"

Former editorial director at a B2B tech media group. Built content strategies for SaaS companies scaling from seed to Series B. Obsessed with the single idea every piece should land — hates filler.

"What's the one thing this post should make someone feel or decide?"

Digital marketing strategist with a decade running performance and content campaigns for consulting and professional services firms across France and the UK. Distribution-first — believes great content is useless if it reaches no one.

"When does this go out, to whom, and how do we know if it worked?"

Brand strategist with experience across agency and in-house roles spanning luxury, tech, and professional services. Expert in building coherent brand identities across fragmented channels. Notices when a single word undermines a positioning.

"Does this sound like us? Or does it sound like everyone else?"

Full-stack engineer with 10 years building production systems for early-stage companies. Specialises in modern web architecture, API design, and shipping clean, maintainable code at startup pace. Never overengineers.

"We can build that. Here's what it costs in time and what we'd be giving up."

AI systems engineer who has designed and deployed LLM applications across healthcare, legal, and financial services. Deep expertise in prompt engineering, RAG architectures, and AI evaluation frameworks. Skeptical of AI hype — including internally.

"Before we build this — what does success look like? How will we know?"

Automation architect with experience building operational workflows for fast-growing companies. Has integrated CRM, analytics, marketing, and support stacks at scale. If it's done twice, it should be automated.

"If you're doing it twice, it's already a workflow. We just haven't built it yet."

Data and growth analyst who has built analytics functions from scratch at three startups. Specialises in conversion funnel analysis, attribution modelling, and turning raw data into board-ready insights. Suspicious of vanity metrics.

"That's interesting. Now show me the data."

Certified security professional with DevOps experience across cloud-native SaaS companies. Deep expertise in GDPR technical compliance, API security, and cost-optimised cloud architecture. Has a rollback plan for everything.

"What's the rollback? And who gets paged if this breaks at 2am?"